Getting Your Business' Name Out There

Ed Correia of TCP Global Solutions gave an interesting presentation on Social Media Marketing at the February meeting of the BIA's Board of Directors.

According to Ed, Social media marketing is marketing that takes advantage of social media sites such as Facebook, Twitter, Blogger.

Here are the main points of his presentation:


• Using these sites is great for driving traffic to your site

• Use “link bait” – links on social media sites that people can click on

• Social Media Marketing for Small Businesses:

1. Blogging – use key words that refer to product or service

2. Get active on Yahoo answers

3. Make and share videos via YouTube

4. Make and share photos via Flickr

5. Try Stumbleupon

6. Join groups and mailing lists

• YouTube, Google and Facebook are the most used search sites for 18 years and younger demographic

• Takes 6 months for a new website to make on Google

• Having a website is not enough

• Ask new customers how they heard about your business

• Community Explore is one of TCP Global Solutions’ pages. Cambridge has a page with Facebook connections and a business directory. Will promote BIA events at no cost. Contact Ed if there is an event we would like promoted and they will put in on their blog page. Business members will have to pay for promotion but will get a discount if using site to place ads.